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Autonomous Last Mile

Autonomous Last Mile
Autonomous Last Mile

This speculative project, uses Extended Reality (XR) to explore a future where Autonomous Vehicles (Avs) such as passenger cars, commercial vehicles, watercrafts have become the primary mode of mobility, replacing traditional driving.

Coordinator
Active
Not applicable
8 Months
700 KSEK
Division: Division Digital Systems and Societal Transformation

Autonomous vehicles are thought by many to be the future of mobility. Expected to be safer than human drivers, they are envisaged to be able to navigate the world without distraction or fatigue. 

However, the current truth of the deployments of autonomous systems we see in the world now is that they are not truly taking over human labour. These systems, often expected to take the ‘Dull, Dirty and Dangerous’ tasks from humans and leaving them to do creative and organisational tasks have been shown to actually increase human injuries in some instances. This is because, in general, these systems start by taking the easiest tasks and leave only the complex, stressful, and time-sensitive work for the humans. In another strand of development, proponents of 5G and beyond have touted remote teleoperation as a solution to situations that cannot be automated. Socially, there is an overall rise in the Gig Economy, where precarious workers (often migrant labour) are renumerated for each individual piece of productivity rather than being offered a stable salary. 

This project gives an interactive vision of a future where these current trends come together to create an unequal, unsafe, and unwanted vision of our future society. By exposing people today to possible future situation where they must quickly perform only the most stressful and complex of mobility tasks, in quick succession, under economic and social constraints that give them no other option we hope to encourage designers, developers and end users of these technologies to ensure that it does not come to pass.

In this speculative and fictional scenario a new operator is being onboarded to perform such piecemeal labor of teleoperating autonoms vehicles when the situation is outside of their abilites or the legal constraints of their operation. Training is being conducted using the same high-level XR headset they will use during live operations. Indeed, these training events may or may not be live operations used as training and evaluation scenarios for human-autonomy teaming.

Asreen Rostami

Senior Researcher
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Projekt logo: A drawing of a person wearing VR head mounted display, seeing cars on the road Project end date: Sekundär områdes navigation:
Autonomous vehicles
Advanced electronics
Service innovation

Mighty EDIH - Discover and develop your digital potential

Mighty EDIH
Mighty EDIH color

Is your company or organization interested in developing in digitization, especially in artificial intelligence, cyber security and high performance computing systems? Then the European digital innovation hub Mighty can offer tailor-made solutions and expertise to guide towards digital success.

Coordinator
Active
Artificial intelligence Cyber security Digitalisation
Region Dalarna Region Gävleborg Region Värmland
Three years
Division: Division Digital Systems and Societal Transformation

Digital transformation of your business

Mighty is a European Digital Innovation Hub (EDIH) supporting manufacturing and public sector SMEs (GovTech*) to develop in digitization specifically in artificial intelligence, cyber security and high performance computing. The Mighty initiative takes place in collaboration between RISE, Propell in Hudiksvall, Sandbacka Science Park in Sandviken, Dalarna Science Park in Borlänge och Compare in Karlstad.

Through Mighty, companies in the manufacturing industry and the public sector get access to test environments, new networks for innovation, opportunities for further training and support in finding funding to implement a digital and green transition

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Stina Jonsson

Senior Projektledare
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Projekt logo: Mighty_logo Project end date: Service innovation Sekundär områdes navigation:
Innovation management
Artificial intelligence
Cybersecurity
Digital infrastructure

CircHelmet – Circular business opportunities for ski helmets

CircHelmet
CircHelmet

What are the opportunities to extend the life of ski helmets and contribute to increased circular flows? This project explored circular opportunities and their economic and environmental benefits for helmets used for rental.

Project manager
Completed
Circular transition Design Life cycle analysis Material transition
Region Jämtland Härjedalen Västra Götaland Region
52 months
Division: Do not use - Division Built Environment

A large proportion of the ski helmets sold in Sweden are used by ski resorts around the country and rented out as part of a complete set of ski equipment to the resorts' guests. When the helmets are considered worn out, they are sent for incineration. However, the sports industry, and especially rental-based businesses, are well placed to capitalise on the opportunities of circular business models as they have smooth, defined and easily accessible product flows. By taking a holistic approach to business models, product design, digital condition assessments, material circulation and rental processes, this project investigated the possibilities for more circular flows of ski helmets. 

The first part of the project focused on investigating opportunities to support circular flows by determining the condition of used helmets through digital condition assessments or by recycling helmets. The second part of the project examined the current helmet rental at Skistar's facilities and explored opportunities to increase the lifespan and utilisation rate of helmets and contribute to increased circular flows. A test to determine the impact of a ski helmet designed to facilitate maintenance and repair was conducted together with helmet supplier Disentis. In addition, the project also explored how a concept helmet can be designed to further increase longevity and contribute to circular flows through changing business models and rental processes. 

The project has contributed to increased knowledge of the economic and environmental benefits of different circular opportunities, and provided examples of how helmets can be designed for extended lifetime, circular flows and circular business models.

9. Industry, innovation and infrastructure
12. Responsible consumption and production
Project end date: Circular transition Sekundär områdes navigation:
Plastics
Production and manufacturing
Service innovation

Antibiotic-smart organisations can help save lives

Antibiotic-Smart Sweden

Antibiotics are essential to our health and modern healthcare. At the same time, antimicrobial resistance is a serious global health challenge, killing at least 35,000 people in EU countries every year, according to the European Centre for Disease Prevention and Control (ECDC). For antibiotics to continue to work against infectious diseases, we need to be proactive.

Many of our common medical treatments and surgical procedures - from urinary tract infections to cancer treatments and hip replacements - may require antibiotic treatment. But for many decades, antibiotics have been both misused and overused, leading to a rapid rise in antibiotic resistance.

National initiative to help communities and regions become 'antibiotic smart

"Antibiotic resistance is a very complex problem where people, organisations and sectors of society are part of the problem, but also part of the solution. We cannot rely on the development of new antibiotics fast enough to meet existing needs. We must also work to prevent infections and the spread of infections," says Ulla Elofsson, researcher and project manager at RISE in the field of formulation with focus on biopharmaceuticals, food and innovation for reduced antibiotic resistance.

Antibiotic-Smart Sweden is a national initiative led by the Swedish National Board of Health and RISE together with the national working group Strama and ReAct - Action on Antibiotic Resistance, as well as a number of municipalities and regions.

"In order to help municipalities, regions and their organisations understand their role and provide them with tools to ensure that antibiotics continue to work, we have developed several criteria to become 'antibiotic smart'," explains Ula Elofsson.  

The criteria have been developed together with policy-makers and professionals in the target organisations. These currently include local government, schools, pre-schools, care for the elderly and disabled, water and sewage services, regional government, health centres and hospitals.  

For schools, the criteria include, for example, teaching students about antibiotics and antibiotic resistance. For nursing homes, the criteria include measuring healthcare-associated infections. Both pre-schools and nursing homes emphasise the importance of working systematically to prevent the spread and occurrence of infections. For water and wastewater operations, the focus is on reducing the release of antibiotics and bacteria from treatment plants.

Tanum takes action after citizens' initiative 

Tanum Municipality has been a partner in Antibiotic-Smart Sweden from the start. They have chosen to tackle the antibiotic problem at the municipal level. Public Health Strategist Lillan Fahlstedt explains:  

"At the end of 2017, a citizen's proposal was received that included the introduction of a theme day on antibiotic resistance and the annual reporting of antibiotic prescriptions. Shortly after the proposal was received, Antibiotic Smart Sweden was launched and it was decided that Tanum would participate."  

Tanum has been involved in the development of the municipal management criteria, which can now be used by municipalities throughout Sweden. These criteria include deciding on the municipality's commitment to the issue and spreading knowledge about the wise use of antibiotics among the population. It also includes creating the conditions for the municipality's activities to prevent infections and the spread of infections.  

"In addition to reporting on the use of antibiotics in the Sustainability Report, we have carried out communication activities on our website and social media in connection with the European Antibiotic Awareness Day. We have also publicised our involvement in Antibiotic-Smart Sweden in the municipality's information magazine, which is distributed free of charge. This shows that we are taking a stand on the issue," says Lillan Fahlstedt.  

We hope that the work in the municipalities and regions will lead to important changes in the long term

Committed work in Köping 

About 35 kilometres to the east is the municipality of Köping, which has also decided to get involved in Antibiotic-Smart Sweden. After the pandemic subsided, the municipality wanted to find new ways of working with hygiene issues. Two specialist homes became the focus of the work.  

"As we had already appointed hygiene officers and carried out monthly infection registries, two things that were included in the criteria for Antibiotic-Smart Nursing Homes, we decided to test the criteria related to participation in Swedish HALT. This is a measure of healthcare-associated infections and antibiotic use in specialised housing. The municipality had worked with HALT before, but not in recent years," says Malin Svakko, a nurse in Köping, and continues:  

"We also chose to work with hygiene self-monitoring and decided that we would put an online hygiene training programme into an annual cycle so that the staff would do it every year. On the same topic, we organised a presentation for staff in cooperation with the region on the prevention of urinary tract infections, which are very common in elderly care."

Evaluated criteria predicted to be of great benefit 

In early 2024, Antibiotic Smart Sweden rolled out a final set of pilot-tested and evaluated criteria for municipal operations. Malin Svakko believes that these criteria will be of great use:

"The municipality is an important part of the chain to prevent the spread of infections and reduce unnecessary antibiotic prescriptions. It is important that all municipalities and regions look at what they can contribute. The criteria can be helpful to ensure that they do what they can."  

Ula Elofsson agrees:  

"Being certified as antibiotic-smart is proof that you meet the criteria and are striving to improve in these areas. "We believe that being an antibiotic-smart organisation can be a source of pride for your own organisation, while at the same time inspiring other organisations and municipalities to get involved," she says:  

"We hope that the work in communities and regions will lead to important changes in the long term, including increased knowledge and awareness among children and adults about antibiotics and antibiotic resistance, a reduction in the spread of infections in healthcare and society, and the judicious use of antibiotics. In short, sustainable development where antibiotics continue to work and save lives."

By working with established criteria, organisations in a number of areas can be certified as antibiotic-smart. The criteria aim to create commitment, provide inspiration and, among other things, stimulate efforts to reduce the occurrence of infections. In the long run, this will contribute to a healthy use of antibiotics. By March 2025, ten preschools, one school, four elderly and disability care organisations, and two water and sanitation organisations will have been certified. 

More information on how your organisation can work with the criteria and how you can apply to become certified →

ANTIBIOTIC RESISTANCE ONE OF THE TOP TEN THREATS TO HUMAN HEALTH 

Antibiotic resistance occurs when bacteria become resistant to one or more types of antibiotics. The World Health Organisation (WHO) has identified antimicrobial resistance as one of the top ten threats to human health. In the EU, antibiotic resistance is one of the top three priority health threats. It is estimated that a global increase in resistance will lead to 10 million deaths each year and cost up to $100 trillion by 2050.   

Source: European Commission.  

If you want to know more about how your organisation can work with the criteria and how you can sign up - contact Antibiotic Smart Sweden: https://www.antibiotikasmartsverige.se

Ulla Elofsson

Assoc. Professor
+46 10 516 60 40 Read more about Ulla
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Infection control Sekundär områdes navigation:
Built environment
Service innovation

INGOs: Promoting exports to international NGOs

INGOs
INGOs

Procurements from large international NGOs form a 20-billion-dollar annual market. The Central Baltic countries, however, are much underrepresented in the volume of annual sales. The INGOs project will inform and mentor companies in how to effectively enter these processes.

Project partner
Active
Artificial intelligence Batteries Cyber security Energy Climate adaptation Professional education Pharmaceuticals Maritime Preventive healthcare Production and manufacturing Risk and safety Sensors and sensor systems Total defence and crisis preparedness Healthcare and social care
3,5 year
Total budget: € 1,792,992 of which € 1,434,394 from the European Regional Development Fund/Central Baltic Interreg
Division: Division Safety and Transport

Procurements from large international NGOs, like the United Nations, Red Cross, IMF, World Bank etc., form a 20-billion-dollar annual market. The Central Baltic countries, however, are much underrepresented in the volume of annual sales. Promoting exports to International NGOs (INGOs) project will inform and mentor companies in how to effectively enter these processes. Furthermore, the project will take SMEs to international INGO events as well as seeks to form cross-border consortia to provide more complex solutions. As a result, SMEs will be able to enter, and win, procurement bids from these organizations. 

The Promoting exports to International NGOs project will arrange events to inform SMEs about the potential and possibilities of entering the procurement processes on international NGOs. Also, the project will mentor companies on how to bid successfully, matchmake companies with NGO representatives, and have SMEs that have experience in this field share their expertise. 

Furthermore, the project will take a select group of SMEs to visit international NGO events to learn more about the open calls, meet NGO representatives and present their innovative solutions. The project will also work with a range of NGO innovation and incubation programs to help and mentor SMEs from Central Baltic area to successfully enter these programs. 

For international NGOs and other stakeholders, the project offers a neutral partner with a dedicated budget to help them further inform SMEs about their processes, and to introduce new innovative solutions to the NGOs. The project consortium represents four different countries. 

The 3,5-year project is funded by Central Baltic Interreg Programme. The partner consortium consists of Turku Science Park and Business Tampere from Finland, Tallinn Tehnopol from Estonia, Latvian IT Cluster, and RISE from Sweden. 

Ulrika Ek

Projektledare
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2. Zero hunger
3. Good health and well-being
4. Quality education
6. Clean water and sanitation
7. Affordable and clean energy
14. Life below water
Projekt logo: INGOs logo Project end date: Service innovation Sekundär områdes navigation:
Innovation management
Logistics

Here are the collaborative arenas where the transition is accelerating

Rigging antenna in hertz test chamber

Test and demonstration environments open previously closed doors - in more ways than one. They test the solutions of the future, while bringing together players from different industries and sectors.
– For the green transition to gain momentum, several actors from different disciplines need to work together," says Per Lindquist, acting CTO at RISE.

Test and demonstration environments, also known as technology infrastructures, are important for the development of new products, services and innovations. In the more than 130 test and demonstration environments that RISE operates across the country, countless hypotheses have been tested, small-scale experiments have been scaled up and new products have been verified under realistic conditions.  

These environments also serve as meeting places for collaboration between business, industry, academia and RISE. It is not uncommon for regulators to be involved. Entire industries can also collaborate here, building new knowledge that speeds up technology development and system implementation.

"When we talk about collaboration, we mean when different actors come together and work together to solve common challenges. A good example of this is the green transition. For the transition to gain momentum, several actors from different disciplines, even those without a technology focus, need to work together," says Per Lindquist, acting CTO at RISE.  

Two ways to collaborate 

There are two main routes to test and demonstration environments. The first, and most common, is when a company comes to RISE with the ambition of putting its new software or product into a context that is relevant to multiple actors.  

"One example is AstaZero, a full-scale test environment for autonomous vehicles. Here, car manufacturers can work with sensor manufacturers and also include telecom-based technology to see how it all works," says Per Lindquist.  

"The other way is to come together around a common challenge. In this case, there is a concrete problem that requires the involvement of companies, authorities and lawyers when it comes to labelling new solutions. This is where RISE acts as an enabler," says Per Lindquist:

"RISE is independent and has no vested interest in what is being developed, nor is it incentivised to make things better for any particular actor. We also have a very broad thematic focus, which means we can go a long way in-house when we need to involve more experts."

The test and demo environments provide a good return on every krona invested in the form of technological progress and increased Swedish competitiveness.

Networked test environments 

The 130 test and demonstration environments are not isolated islands, but can be linked together. For example, AstaZero, the test environment for autonomous vehicles, can be connected to the Cyber Range cybersecurity centre.  

"From there, we can subject software systems to simulated, controlled cyber-attacks. Each of the test environments is unique, and when we connect the infrastructure in this way, we become world leaders," says Per Lindquist.  

In order for AstaZero, Cyber Range and the other test environments to continue to function as collaborative arenas and enablers for the development of new solutions in the future, it is important that they are kept up to date. If RISE falls behind in terms of equipment and technology, the environments are not worth much, says Per Lindquist.  

"The ability to apply for grants nationally and in the European innovation system is crucial for the institute. "I would say that the test and demo environments give a good return on every krona invested in the form of technological advances and increased Swedish competitiveness. "

Evolving test and demo environments 

From north to south, from additive manufacturing to surface design. RISE's more than 130 test- and demonstration environments cover large areas and are open to industry, academia and the public sector. The environments can be used for industrial commissions or as a resource for collaborative research and innovation projects. Each test-bed is surrounded by a network of expertise and stakeholders.

Examples of collaborative test and demonstration environments:

Per Lindquist

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System innovation Sekundär områdes navigation:
Autonomous vehicles
Cybersecurity
Service innovation

"When industrializing complex technologies many different thought models are needed"

Cecilia Warrol, Programme Director at Produktion2030 Photo: Teknikföretagen

Hello, Cecilia Warrol, Programme Director at Produktion2030. Over the years, Production2030 has provided funding for numerous projects focused on innovation and collaboration within additive manufacturing (AM). In the autumn of 2023, Production2030 also decided to co-fund the Additive Intelligence 4.0 event, organized by RISE and partners, at the Swedish Exhibition & Congress Centre in March. You were there! What were your impressions of the event?

“I'm very impressed by the conference. Having been engaged in industrial research and development for a considerable time, I can attest that gathering such a diverse range of international stakeholders – from companies and research arenas across Europe – is no small feat. I must tip my hat; I was genuinely impressed.”

Do you consider it important to organize events of this nature within additive manufacturing?

“I believe it is. While additive manufacturing is not a new concept – having been on the Gartner curve since around the Second World War – it's only now that we're witnessing its industrialization on a large scale. Additionally, additive manufacturing has demonstrated numerous benefits, including significant environmental and logistical advantages. However, challenges persist in areas such as post-processing, the value chain, IT infrastructure, quality, and energy, as well as health risks associated with various powders. Given the complexity and potential of additive manufacturing, collaboration and knowledge-sharing among stakeholders are paramount. Events like this conference provide a platform for participants, many of whom are in an early stage of understanding, to openly exchange insights and findings. Such collaboration propels the technology forward for everyone present, ensuring that all depart with valuable insights to apply within their respective organizations and countries.”

What advantages do you see in fostering strong partnerships between industry, academia, and research institutes within additive manufacturing? 

"There are no disadvantages to collaborating! When industrializing complex technologies, such as AM or AI, many different thought models are needed. Companies tend prioritize factors such as cost-effectiveness, performance, quality, and efficiency – with the customer in focus. Researchers often bring entirely different perspectives to the table. As with any new technology, additive manufacturing presents its fair share of challenges, necessitating collaborative efforts to overcome them. In my view, companies often lack the patience or resources required to tackle these problems on their own. Hence, partnerships with institutes like RISE are important. At RISE, you can test new equipment and different materials, and explore various solutions in a controlled environment. This collaborative approach also allows for risk-sharing."

How do you perceive the Application Center for Additive Manufacturing (AM Center) as a player in the innovation system? 

"The successful gathering of 200 participants from across Europe at a conference of this calibre, with representatives from both industry, academia, and research institutes, speaks volumes. This conference would not have been possible without the AM Center. I know that the centre is highly sought after across Europe, by civil society, the defence sector, researchers, and businesses. It is a clear sign that the right technologies, expertise, machinery, and questions have been prioritized."

What do you think is needed to accelerate the transition to a sustainable and competitive manufacturing industry in Sweden?

"It's a big question, but I would underscore the importance of adept leadership. This aspect has been brought up in various discussions at the fair, linked to both AM and maintenance. The Swedish manufacturing industry frequently targets highly tailored solutions and systems for customers. However, customization and scalability are complex entities to unite. It necessitates a considerable level of flexibility, which takes time to cultivate and requires perseverance."

"At the same time, significant investments are currently being made in Swedish production, especially in battery technology and battery factories. Automation technology and robotics are also booming. Moreover, Sweden's favourable energy mix, boasting a significant proportion of fossil-free electricity, meets the demands of many enterprises. I believe this favorable combination of factors will keep us going for a while. Now it's just a matter of educating more engineers, the ever-present scarcity!"

The 2024 edition of Additive Intelligence 4.0 was the result of close collaboration between the Application Center for Additive Manufacturing at RISE, the Swedish Exhibition & Congress Centre, SVEAT, The Swedish Arena for AM of Metals, AM4Life, and CAM2, with support from Production2030, the Västra Götaland Region, Vinnova, and the European Union.

Production2030 is a strategic innovation program supported by VINNOVA, the Swedish Energy Agency, and Formas.

Image: AM-center

Lina Noväng

Kommunikatör
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Additive manufacturing Sekundär områdes navigation:
Innovation management
Service innovation

Greater Futures Literacy and Capacity to Act in Uncertainty

hands

Development moves fast. Major changes are underway in the world around us. Unstable geopolitics, rapidly changing and divergent legislation and other societal requirements, technology shifts, and climate change affect all businesses. Do you know what affects you and your business or organisation? We help strengthen your organisational capacity for foresight so that you can manage and act in uncertainty – and make informed decisions.

Through our expert knowledge of foresight, and by using inspirational materials and successful examples, we can increase your organisation’s futures literacy and your capacity to act in uncertainty.  We accomplish this by developing your organisational ability to understand the future and how it can be managed.

What is futures literacy?

Futures literacy is an increased organisational ability to meet challenges in the present and the future with strategic foresight. Futures literacy leads to a greater ability for foresight in decision-making and agile actions. This capacity will improve your ability to lead innovation, manage change, and accelerate transformation.

Through futures literacy, better organisational conditions are created for decision-making in everything from day-to-day operations – what must be focused on right now – to long-term plans and the development of policies, strategies, or roadmaps. Methodology from the interdisciplinary field of foresight provides a common overview of the world around us and a framework to peer into the future and carry out long-term planning – and to also more quickly identify and react to signals in the present that indicate that plans need to be changed. 

How does it work?

We hold an introductory meeting about the organisation’s needs. We will then provide feedback in which we propose a method and process adapted to your needs, along with a quote. Following approval, a team is assembled at RISE based on the required disciplines and methodologies. In conjunction with this, you also choose the participants from your organisation. With RISE as a partner in the process, you get access to over 3,000 experts with different domain expertise. We guide you on a learning and development journey to increase your futures literacy and your ability to handle uncertainty

Magnus Carl Eriksson

Enhetschef
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Contact form title: Contact us for more information about increased future literacy Hantering av personuppgifter: /en/about-rise/operations/mission-governance/policy-documents/privacy-policy
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Division: Do not use - Division Built Environment Expertislänkar:
Roadmaps - navigating a complex, fast-moving world
Foresight - plan to meet the challenges of the future already today
Anticipatory governance – organise for better decision-making
Transformative capacity
Strategi- och affärsutveckling för hållbar omställning
Expertislänkar rubrik: Our expertise Innovation management Sekundär områdes navigation:
Built environment
System innovation
Service innovation

How companies can build business models that contribute to sustainable consumption

Tea plantation

By the end of the century, it is estimated that we will share the Earth's finite resources with 11 billion people. This means that current approaches to sustainability and reduced consumption are not enough. "We need to measure success in new ways. From manufacturing and selling as many products as possible to examining how organisations can give people the best possible conditions to live meaningful lives," says Dennis Pamlin, innovation expert at RISE. 

If current trends continue, the extraction of the world's natural resources will increase by 60 per cent by 2060 compared to 2020 levels, according to the latest report by the UN's International Resource Panel (IRP).  

How should companies go about reversing this trend and finding a place in a truly sustainable future world?

Shift the focus from making the current organisation better

 According to Dennis Pamlin, we need a systemic shift, essentially a reboot of our economic system, which has served us well in terms of material prosperity in the rich world, but is at the end of the road in terms of equity and ecological sustainability. He elaborates on his thinking by targeting traditional businesses:  

"Shift the focus from how you make the current organisation better, to how you best deliver solutions to human needs. That kind of drive is not inherent in our economic system today, where we have reduced everything to profit.  

The systemic shift that Dennis Pamlin hopes for would mean that companies would move away from aiming to sell as many products as possible, to looking at how their products or services can provide the best possible conditions for people to live meaningful lives.

From wear and tear to circular solutions 

Part of the systemic shift is the transition to a globally sustainable circular economy, characterised by business models that focus on optimal resource consumption in relation to human needs. Instead of wear and tear, it is about creating quality from the start, designing for longevity, with repair and upgrading, and remanufacturing, reusing and recycling. Ann-Charlotte Mellquist, a researcher and head of unit at RISE, sees a future in which companies need to make better use of existing resources.

"As an entrepreneur, I would like to earn money on the same product over and over again. The business model should always be based on the highest possible revenue per unit produced.  

Examples of this are product-as-a-service based models. This means that ownership and control of the product remains with the selling/manufacturing company.

"In this way, the same product can generate multiple revenue streams over time, rather than just once as in a linear model. At the same time, ownership of the product and the raw materials it consists of increases resilience to raw material shortages, inflation and geopolitical disruptions."  

Natural resources are too cheap and labour is too expensive

Shoe companies can contribute to healthy lives 

And this is where the mindset of contributing to meaningful lives for people comes in. Dennis Pamlin and RISE are working with a range of companies to support them in their journeys of change towards true sustainability. One example is a shoe company that makes outdoor shoes.

"Such a company could aim to contribute to healthy lives, where people get value from being in nature with friends and family."

In the current system, sustainability efforts are often limited to making a more sustainable version of the product, says Mr Pamlin.

"This is not bad, but only a small part of delivering sustainability," he says, giving an example:  

"The company that sells shoes, for example, could start to complement that business by being involved in a subscription service that supports getting out into nature. It could include everything from an app that measures health to nutrition."

He believes that the path to a global societal transition rarely goes through the current sustainability department in companies. Instead, it is important to find people in the organisation who have the ability to think disruptively and creatively, outside the current framework.

"Today, sustainability work is often owned by people who do not know much about innovation or developing solutions. Such people are more likely to work as business developers, and they usually don't think about sustainability but about new technologies, business models, markets and opportunities."

"Difficult to make the transition in-house" 

In the circular transition required to reduce the consumption of the Earth's resources, Ann-Charlotte Mellquist believes that most of today's companies will not exist in 30 years. That's how disruptive she sees the future.

"I think it is difficult to make the transition in-house. Either companies will go under and others will grow, or the companies that exist today will buy up the new innovative companies or corporatise their own innovation projects," she says.

Ann-Charlotte Mellquist believes, despite the difficulties, that this type of social change is necessary and that legislation is the way to go.  

"I believe that humans are innovative and that sooner or later we will find ways to tackle the challenges, but it is urgent and to accelerate the transition from a linear to a circular economy, I believe in mandatory legislation combined with government financial support for research and new innovative solutions."

"Natural resources are too cheap and labour is too expensive. This has to happen at least at EU level, and I realise it is difficult, but I believe it is necessary."

How companies can start the journey of change towards a sustainable business model

To create a tailor-made journey towards a sustainable business model that turns today's global challenges into a driver of innovation, RISE has developed a four-step model and a web-based tool with leading international partners.

Step one: Clarify how the company's purpose relates to human needs and how a new purpose can be articulated to steer tomorrow's business towards meeting human needs.  

Step two: Clarify how companies' current roles and purpose relate to the need for globally sustainable solutions, and how new roles and purpose can help the company shift its focus from simply reducing its own problems to delivering the globally sustainable solutions that society needs.

Step three: Clarify the current business focus and expected impact. These should change so that the company has the capacity to deliver the solutions identified in step two.

Step four: Finally, analyse the value chain and develop a strategy for globally sustainable and efficient resource flows.

You can try out the tool behind this fact box here: https://www.business-model-development-and-benchmarking.net/

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Ann-Charlotte Mellquist

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Circular transition Sekundär områdes navigation:
Innovation management
Service innovation