Service innovation

Organisations are facing the challenge of creating value in new ways, as the distinction between products and services becomes increasingly blurred. How can you transition from selling goods to providing services? How can you engage users in the development process to ensure that your solutions work for everyone, not just the majority? Many organisations struggle with this transformation because they lack the methods needed to understand customer value, engage employees in change processes or identify how norms can invisibly exclude certain groups.

RISE can help you transform your business through service logic and co-creative innovation. We facilitate citizen dialogue and democratic processes for the public sector; use gamification to encourage engagement and behavioural change; apply norm-critical analysis to highlight exclusionary structures; and run experimental projects in our service labs. We combine design, data and digitalisation to develop new business models and mobility services in which sharing replaces ownership.