Contact person
Jun Niimi
Forskare
Contact Jun
Sensory analysis - Characterisation
Create a sensory profile for your product. To define the sensory character of your product helps you in product development and marketing.
Purpose
Characterisation is used to profile the sensory properties of your product. This can help you in your product development and in market segmentation. The most effective method to evaluate the character of a product is to use a panel of assessors. RISE has an analytical sensory panel, who have been selected using ISO standards and who have the ability to identify and distinguish the most salient parameters of your product.
Sensory characterisation is mainly used in three kinds of purposes:
- During product development. Is the sensory character as you want it? Are there unwanted sensory attributes? Sensory characterisation can be used in several product development steps to get closer to the desired profile.
- In quality assurance. Will your product change in sensory character with storage or other kind of treatments?
- In marketing. How is the character of your product in comparison to the competitors?
Method
Depending on the product and where in the development process the sensory characterisation is requested, different methods are used. We offer classic profiling methods such as descriptive analysis and fast methods (free choice profiling, projective mapping, sorting, rate all that apply, etc). The methods can be applied to RISE's analytical sensory panel or depending on the method, on consumers.
Deliveries
A written report on the method and results. The report can also be formed according to your request, such as a presentation.
