Skip to main content
RISE logo

Consumer perception of taste and flavor in food products

The consumers' experience, liking and purchase decision are key factors for a successful product. By addressing the consumers' experience in all different phases of the product development we are enabling a more efficient and successful process. At RISE we work with a multitude of different consumer tests on taste and flavor to understand how your product is perceived!

The understanding of the consumers' thoughts, reasoning and perception of a product can be used in different steps in the product development of different products. This can be used to assess key parameters in the product for taste, mouthfeel, health aspects or origin of the product. This can be used early in the product development to target the important flavors or competitors or in the end to determine whether your product is preferred over the competitors or if some characteristics should be changed.

To find the right taste, flavor, mouthfeel and appearance in your product it is crucial to understand what the consumer expects and wish of the product. To target the consumers' wishes and experience early in the product development the process will be more efficient. 

RISE has many years of experience in different kinds of quantitative and qualitative consumer methods adapted for different parts of the product development process. Methods we offer are among others focus groups studies, projective mapping, CATA/RATA, hedonic tests and preference tests. The consumer tests can be combined with sensory analyses or instrumental measures. 

Our expertise have many years of experience working with food products, pharmaceuticals and hygiene products but the methods are applicable also on other kinds of products.

We offer:

  • A large consumer data base with a demographic spread. 
  • Food approved preparation kitchen together with a collaboration with a restaurant for larger tastings. 
  • Sensory booth for separate tests and larger facilities for quantitative measures.
  • Online based software for gathering of data in laboratory settings, home-use tests or special locations such as supermarkets etc. 
  • Staff with long experience in both experimental settings as well as focus group leaders. 
  • Evaluation of results with suitable statistical analyses. 
Penny Bergman

Contact person

Penny Bergman

Forsknings-och Affärsutvecklare

+46 10 516 57 40

Read more about Penny

Contact Penny
CAPTCHA This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

* Mandatory By submitting the form, RISE will process your personal data.

Contact

Cannot find what you are looking for or are you curious about how we can help?

Send message
CAPTCHA This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

* Mandatory By submitting the form, RISE will process your personal data.