We test, analyze, and improve your product—for real.

Usability, Accessibility, and UX—for All Users

How do you know your product works for everyone? Understanding the user and their needs is essential for success. Through qualitative and quantitative methods—such as interviews, usability tests, expert evaluations, focus groups, and surveys—we provide needs assessment and actionable insights to ensure strong usability and user experience (UX).

To find out how we can work together, submit your interest today via the form on the right—or read on to learn more.

A Glimpse into Our Testing Environment

Step inside one of Sweden’s most advanced UX labs, where expertise, technology, and real users come together to test and improve everything from appliances and medical devices to apps and public services.
With live streaming, screen mirroring, multiple camera angles, and real-time analysis, you get immediate answers—whether you’re on-site or participating remotely.

Watch the movie from our lab here: https://www.youtube.com/watch?v=2HRs9NjdHwE

Deliveries

Understand the User

We help you deeply understand the user’s needs, behaviors, and challenges. By combining observations, interviews, and testing—in our lab, in the field, or in users’ own environments—we uncover details that are easily overlooked and provide a solid foundation for decision-making.

Test That Matters

We focus on evaluating what truly determines your solution’s success. Using methods that deliver clear, measurable results, we test everything from early prototypes to finished products and complex environments—both physical and digital.

Create Solutions That Work

We translate insights into concrete recommendations and support you in implementing improvements. Our work is always tailored — from intensive one-day test sessions to long-term user studies and development partnerships.

Independent Expertise—from Start to Final Solution

As an independent research institute with a user-centered focus, we create foundations that empower you to develop functional, user-friendly products and systems that meet users’ needs and expectations.

We support you throughout the entire process — from needs assessment and choosing the right method to conducting studies, analyzing results, and providing actionable recommendations.
Our experts bring extensive experience, and you can confidently hand over the entire process or parts of it to us.

We work closely with our partners, fostering long-term collaborations that enable fast and agile processes while supporting continuous learning within the organization.

Methods That Provide Answers

We use proven, standardized methods to measure usability and understand the user experience:

• Usability testing and expert evaluations
• Observations and field studies
• Focus groups and surveys
• Long-term studies such as diary studies and home visits

Testing can take place in our lab state-of-the-art UX lab —specifically tailored and equipped with the latest technology. Tests can be livestreamed or observed behind one-way mirror. We also work in the field—on factory floors, in homes, health centers, vehicles, and other environments.

The results are analyzed and compiled into clear, actionable recommendations that support decision-making and further development. We can also deliver high-quality video footage, edited into clear summaries for communication and presentations.

One of Sweden’s Most Advanced UX Labs

What you gain access to:

• 360° cameras, live streaming & recording
• Screen mirroring & prototype mirroring
• On-site and remote observation
• Adaptable test room with props
• Control room & observation room
• Access to experienced test leaders and analysts

We Work Where the Users Are—Across All Industries

• Consumer products
• Medical technology
• Education & training
• Public sector
• Automotive & manufacturing
• Health & care
• Hospitality
  …and many more, both locally and globally.

Eliminate Guesswork—Get Answers You Can Trust

We help you make confident decisions and create solutions that reach more people by working:

• Independently
• Evidence-based
• User-centered

Ready to discover what actually works?