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Succeeding at services - innovation with the customer in focus

Which companies do customers find most innovative? Why do they succeed better than others and what can you do to get there? At this webinar, you will get an introduction to how service innovation in combination with customer needs-driven development can become a recipe for success. The topic is just as relevant for you who deliver physical products as for you who are a service provider. Speakers: Nina Löfberg, Karlstad University and Mathias Duell, RISE.

The presentation is about shifting the focus from product to creating value for the customer and thus creating new business opportunities.

To succeed in this, companies need to understand the market and how it is changing. You also need to understand what customers' everyday life looks like and how to find solutions that make life easier for the customer. It can e.g. is about creating value in the form of time savings, user-friendliness or increased availability.

All this and more will be discussed based on practical examples, research, and the Swedish Innovation Index.


Nina Löfberg, Karlstad University - Researches on servitisation, ie. how manufacturing companies can increase their business by offering services and service development in small and medium-sized companies linked to business models, digital platforms and ecosystems.

Mathias Duell, RISE - Innovation leader and expert in service logic, service innovation and value creation for companies.

This is a teaser about this spring's TJIVA workshops where we go through effective tools and methods for running service innovation processes together with a customer.

What is Tjiva?

TJIVA is the first accelerator in Sweden, and probably also in Europe, focusing entirely on small and medium-sized service companies and manufacturing companies that want to increase the service content of their products. A collaboration between RISE, the Future Company and Johanneberg Science Park, which is funded by the Västra Götaland region and the European Regional Development Fund.

Information about the event

Date: December 15, 2020

Time: 08.30-09.30

Place: Digital

Price: Free of charge

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Mathias Duell


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