Brain power in the AI era – a new competitiveness factor

Artificial intelligence is often described as the next major productivity revolution. The focus is often on efficiency and growth. But at the same time, another question is emerging: What happens to humans’ own abilities when more and more of our thinking, analysis, and decision-making is supported by AI?

This thought paper discusses how AI affects the way people think, learn, and make decisions, beyond its potential to increase productivity and efficiency. This perspective highlights the importance of designing workplaces, schools, healthcare settings, and cities in a way that strengthens people’s capabilities, creativity, and judgment in an era of increasing complexity. If brain capacity becomes a crucial resource for future competitiveness, how do we build environments that help people make full use of their intelligence?

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How to use this material

This material can be used as a basis for strategic discussions about the impact of AI on people’s cognitive abilities, learning, and decision-making. It can also serve as a resource for dialogue on how digital, organizational, and physical environments can be designed to enhance focus, creativity, judgment, and collaboration in an era of rapid technological development.

Background

The material is based on insights from the report AI Use and the Brain, co-authored by RISE, which highlights how AI and digital environments affect people’s cognitive, emotional, and ethical abilities over time. This thought paper further develops these perspectives by focusing on neuroarchitecture and neurodesign: how interiors, buildings, and cities can be designed to enhance focus, learning, recovery, creativity, and well-being. The starting point is the emerging Brain Economy, where human capacity is viewed as a crucial resource for innovation, competitiveness, and sustainable societal development.

Contact us

At RISE, we support organizations throughout the entire process – from research and insights to practical implementation – and transform scientific findings into concrete design recommendations, prioritization guidance, and improvements that enhance health, performance, and outcomes. Find out how neuroarchitecture and neurodesign can elevate your project or organization. Contact us to schedule a meeting.

Maria Tunberg

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Maria Tunberg

Chef Strategisk forskning och affärsutveckling

+46 10 228 48 06

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