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Guide Me! - DIY Digital guiding for tourism industry

The project will develop and test working methods and formats, to make it easier for the tourism and hospitality industry to create digital concepts for guidance and information to guests in a simple and effective way.

The project will work with SMEs. Among smaller companies in the tourism and hospitality industry, many tasks are carried out by the host or hostess. An important aspect for the visitor's experience is the hosting, where information and guidance are something that visitors demand and need.

We aim to:

  • To increase the knowledge and ability of the member companies to take advantage of the possibilities of digitization to create material for guidance and information for guests at own hand.

  • To map the needs of the hospitality industry linked to information and guide material.

  • Att identifiera, applicera och testa befintliga verktyg och teknik som är relevanta för ändamålet.

  • To identify, apply and test existing tools and technology that are relevant to the purpose.

  • To produce prototypes of content for the pilot tests that can be tested in a real context and that provide inspiring examples for companies in the hospitality industry.

The project is financed by Europeiska jordbruksfonden för landsbygdsutveckling


Project name

Guide Me




Region Norrbotten

RISE role in project


Project start


1,5 years


Heart of Lapland


Europeiska jordbruksfonden för landsbygdsutveckling

Project members

Supports the UN sustainability goals

4. Quality education
5. Gender equality
9. Industry, innovation and infrastructure