
The Business Case for Circularity
13 maj 2025, 16:32
Building a business case is all about storytelling. It's about making a compelling argument for the opportunity you're about to explore, demonstrating that it's attractive financially, strategically, and from a risk perspective. Circular business models shift the focus from production and sales to upgrades, repairs, add-on services, and other opportunities related to extending product lifetimes. This means that different parameters need to be included in the business case, and the revenue from the opportunity may unfold along a different timeline.
Circular Business Lab at RISE offers a platform for companies and organizations to explore and develop circular and resilient business models. The latest member meeting, "The Business Case for Circularity," provided participants with an in-depth look at how to create profitable business models through circularity.
Some highlights from the event:
Introduction to Circular Business Modeling Pernilla Dahlman from Circular Business Lab at RISE kicked off the program with an introduction to circular business modelling, emphasizing the importance of viewing business casing as an art form where storytelling is central to making investments happen.
Case Studies: Epiroc, Nornorm, and Brukspecialisten Participants had the opportunity to learn from inspiring case studies when Anders Hedqvist from Epiroc, Jonas Kjellberg from Nornorm, and Jacob Steen from Bruksspecialisten, each shared their experiences and insights on how their companies have implemented circular business models and the results they have achieved.
Economic Benefits of Circular Economy Marcus Linder from RISE presented the economic benefits of the circular economy among companies on the Nordic Nasdaq exchanges. He demonstrated how various circular strategies can generate revenue or cost savings and the challenges companies face in implementation.
Tools and Methodologies for Narrow Circular Business Models Peter Alguren from Circular Business Lab at RISE concluded the program with an introduction to tools and methodologies for approaching profitability for narrow circular business models. He presented various methods for simulating profit, chasing costs, and managing off-balance sheet assets.
Throughout the day, we engaged in breakout discussions, where each participant had the opportunity to share their experiences and deliberate on the requirements for initiating circular models. What an inspiring day, addressed this important topic with our dedicated members.
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