Svein Ruud

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How Might We Create High Instructional Value in Innovation?

Have you ever wondered why some instructions lead to concrete actions while others merely create confusion and leave people feeling uncertain?

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Creating value: For effective Entrepreneurship and Parenting

In my professional life, I am constantly faced with the challenge of not only understanding what creates value for myself, but also how I can contribute value internally to the company as well as for those we strive to help. From …

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What you need to know about the Swedish biofuel reduction mandate

The Swedish reduction mandate that obliges fuel suppliers to blend in biofuels to lower emission has been the hightest in the EU. In 2024 the mandate was drastically reduced to 6%. However, in August 2024, the government announced…

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You are a resource for the future!

Have you ever felt uncomfortable when someone refers to you as a 'resource'? Perhaps you've associated it with a feeling of being replaceable or manipulable? Imagine that we could change that negative perception and instead see re…