Mehran Naseri Rad

Is that new system, technology, or innovation truly sustainable? What are the trade-offs—and how can we navigate them effectively? These are the central questions driving my research.

Sustainability is a broad and often ill-defined concept, frequently intersecting—and sometimes conflicting—with other paradigms like resilience. As a result, ensuring the "right" decision often requires considering a complex set of criteria. That’s why I design decision support systems grounded in Multi-Criteria Decision Analysis (MCDA) and system dynamics (SD) simulations. These tools help businesses and policymakers explore trade-offs, align goals, and make informed, sustainability-driven choices.