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Digital garment repair platform (CIRCLEWEAR)

Garment repair increases the useful life of clothing and reduces the quantity of new materials required for textile production. CIRCLEWEAR intends to develop a scalable digital clothing repair platform, informed by studies into consumers’ preferences and analyse potential business cases to increase the market success of the platform.

Repair services available in many places today are not easily accessible to consumers due to lack of digitally integrated repair ecosystems. To make garment repair and maintenance widely accessible, CIRCLEWEAR project aims to develop a digital platform where tailors, repair service users and delivery service operators seamlessly meet. The functionality and further scalability of the digital platform crucially depends on its business potential for tailors and delivery service operators as well as its suitability to accommodate consumers’ preferences. Therefore, CIRCLEWEAR intends also to conduct experimental research tailored to elicit stated as well as actual preferences and willingness-to-pay of consumers for garment repair services.  In addition, CIRCLEWEAR builds and tests business cases with the digital platform to build confidence of actors on its economic feasibility when scaled up.   


The digital platform will be built to serve consumers in Sweden first and in Europe in the future. Consumer preference experiments will also be conducted in several countries. The project contributes towards real transformation of clothing consumption habits by making repair and maintenance an attractive and accessible choice for broad consumer groups in Sweden and abroad. CIRCLEWEAR is a collaboration of RISE researchers in consumer behaviour and business ecosystem, software developers and designers from Boid AB, and a repair service start-up, Circle Wear AB. 


Project name




RISE role in project

Project leader

Project start


2 years

Total budget



Boid AB, Circle Wear AB


Swedish Research Council for Sustainable Development (FORMAS)

Project members

Supports the UN sustainability goals

9. Industry, innovation and infrastructure
Agnieszka Hunka

Contact person

Agnieszka Hunka

Senior Researcher

+46 10 228 40 65

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