Marcus Linder

Director of Sustainable Business at RISE.

My team of 15 consists of 50 % well-cited researchers and 50 % practitioners (former entreprenuers, business leaders and consultants). We are some of Swedens foremost experts in three areas related to circular business model innovation:
* Product and business model design
* Data driven decision support
* Business coaching and implementation support

My own background: I am a well-cited (1400+) researcher most well known for my work on circular business model innovation and performance indicators for the circular economy. Google scholar here: https://scholar.google.se/citations?user=benXR74AAAAJ

I love to set up research-supported innovation projects on circular business models exploring sources of sustainable competitive advantage. I look especially for cases of radical eco-innovation, in which I include situations were we can realistically (albeit ambitiously) aim for roughly five times more customer value per production inputs.

I live in Göteborg, Sweden.

My linkedin: https://www.linkedin.com/in/marcuslinder/

Keywords: Circular economy, innovation management, business model innovation, profitable sustainability, CE, CE-indicators, product as a service, mobility as a service.