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Marcus Linder

Enhetschef

Tel

+46 70 874 51 85

Email

marcus.linder@ri.se

Location

Göteborg

Unit

Sustainable Business (104206)

ORCID

0000-0003-2554-2300

Director of Sustainable Business at RISE.

My team of 15 consists of 50 % well-cited researchers and 50 % practitioners (former entreprenuers, business leaders and consultants). We are some of Swedens foremost experts in three areas related to circular business model innovation:
* Product and business model design
* Data driven decision support
* Business coaching and implementation support

My own background: I am a well-cited (1400+) researcher most well known for my work on circular business model innovation and performance indicators for the circular economy. Google scholar here: https://scholar.google.se/citations?user=benXR74AAAAJ

I love to set up research-supported innovation projects on circular business models exploring sources of sustainable competitive advantage. I look especially for cases of radical eco-innovation, in which I include situations were we can realistically (albeit ambitiously) aim for roughly five times more customer value per production inputs.

I live in Göteborg, Sweden.

My linkedin: https://www.linkedin.com/in/marcuslinder/

Keywords: Circular economy, innovation management, business model innovation, profitable sustainability, CE, CE-indicators, product as a service, mobility as a service.

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Publications

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Expert support Circular Economy to Asset Manager Söderberg & Partners

Söderberg & Partners has a fund, Aktiv Påverkan, which invests in companies based on various themes. The theme is determined by the investors of the fund. The current theme is Circular Economy. Söderberg & Partners is fina…

Chemical Safety to Support Circular Economy (CHESS)

Sweden’s goal is to become climate-neutral by 2045. This requires a transformation of the whole society, and challenges must be tackled urgently. The transition from a linear to a circular economy (CE) carries such a transformatio…

TRAnsitioning to Circular Economy via CERTificAtion in INdusTrY

The TRACE CERTAINTY project focuses on one or a few alternative ways to measure circularity for products, to find a way that is practically verifiable and certifiable, and in line with the best current knowledge of where ISO and E…

Measuring circular business models

How do we measure the cost effectiveness of circular economy? Does higher circular economy performance increase demand? How do we increase the spread of circular business models in society (via measurement)? These are the themes f…

ReAlising a Circular Economy in Society

In the project we focus on and facilitate concrete test cases of circular innovations through real-life scenarios that will be run in collaboration with the project partners, three Swedish municipalities. We analyse effects and so…

Public PROcurement with a Circular Economy EDge

Public authorities are major global consumers and therefore they play a pivotal role in production and consumption dynamics, including sustainable ones. However, evidence shows that there are a number of key issues that prevent a …

CIRcularity metrics in business KPIs – pilot studies

For the transition to circular business models to succeed, there is a need to set new benchmarks, new performance indicators and adjust strategies to monitor progress. Finding CE indicators that are clear, easy to apply and commun…

Circular business ecosystem: Sensors and recycling for heavy vehicle tyres

This project builds knowledge about how the heavy vehicle tyre system in Sweden could become more circular and resource efficient. New service-based business models based on integrated sensor data and increased retreading activity…

Is the circular transition just around the corner?

There has been much talk about the circular economy for many years, without it resulting in any major changes. Yet, that is. Because momentum has been gaining in recent years and transformation could be just around the corner. But…

What gets measured gets done

A circular economy is a way of reducing society’s resource consumption and environmental impact, and it can produce cost savings and competitive advantages for businesses. Although, it is difficult to measure how circular a produc…

Sustainable transition financing

Capital and finance markets are the lubricants of our economy, and capital must be steered to the "right" projects and businesses, to enable a sustainable transition. Our offer includes expert support, training and coach…

Circularity indicators

Those that commit to circular transition should measure more. What is measured is managed. Plus, it will tell you if your efforts made any real difference.

Applied service research and service innovation

<p>Applied service research implies that we use service logic when supporting our customers and partners to address theirs and societies challenges and enables new types of value offerings that can be the basis for new innov…

Circular Business Models

Circular business models create and capture value from used items to enable a cost advantage and superior customer value. But competitive advantages like that originate from the innovation being hard to achieve. We study both the …

Circular financing

<p>Circular financing is a new and exciting research area&nbsp;that covers how financing, financial markets and financial actors are affected by a transition from a linear to a circular economy in theory and practice, at…

Publications

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