Ambra Trotto initiated The Pink, within her activities of studio director at RISE Interactive, with the long-term goal of promoting, through design research, a human driven and systemic approach in business, where social transformations and repercussions are thoroughly taken into account and aim at tackling complex social challenges.
Ambra Trotto’s fascinations lie in how to empower ethics, through design, using digital and non-digital technologies as materials. Strongly believing in the power of Design and Making, Ambra works with makers, builders, craftsmen, dancers and designers to shape societal transformation. Within her design research activity, she produces co-design methods to boost transdisciplinary design conversations.
She currently leads The Pink Initiative and belongs to the Societal Transformation Unit, where they design the Unexpected for their partners.
Ambra is also associate professor at the Umeå Institute of Design She closely collaborates with the Research group of Systemic Change and the Chair of Transformative Practices of the Department of Industrial Design at the Eindhoven University of Technology.