Ambra Trotto heads The Pink Initiative, with the long-term goal of promoting, through design research, a human driven and systemic approach in business, where social transformations and repercussions are thoroughly taken into account and aim at tackling complex social challenges.
She leads of the Digital Ethics project, setting the foundations of how RISE will take ethics into account, when designing transformation with technology as a material.
She is part of the Development Team of the strategic research area Value-shaping System Design.
Ambra Trotto’s fascinations lie in how to empower ethics, through design, using digital and non-digital technologies as materials. Strongly believing in the power of Design and Making, Ambra works with makers, builders, craftsmen, dancers and designers to shape societal transformation. Within her design research activity, she produces co-design methods to boost transdisciplinary design conversations.
Ambra is also associate professor at the Umeå Institute of Design. She closely collaborates with the Research group of Systemic Change and the Chair of Transformative Practices of the Department of Industrial Design at the Eindhoven University of Technology.