A new recipe for protein shift

Mission: At 2040,  9 out of 10 meals consumed in Sweden are within the planetary bounderies. 

Our approach is to: 

• Promote large scale dietary shift towards more plant based and alternative proteins and fibers.
• Strengthen our protein innovation capacity
• Lower the supply chain impact - increase circularity
• Promote sustainable farming practices that focus on lowering the green house gas emission, enhance biodiversity, nitrogen/phosphor balance.

How do we do this?

We create neutral meeting places were we gather actors with the capacity to identify specific needs for innovation and development. Based on the needs, we initiate projects that can contribute to us getting closer to the mission.
 

So far, we have gathered actors around the issues: 
How do we ensure a primary protein production in Sweden that is economically and environmentally sustainable until 2040? 

How do we ensure that Swedish protein consumption is healthy, sustainable and socio-economic by 2040?

Through these workshops and incombination with research and in-dept interviews we have identified the following focus areas to reach the mission:

• Increase circularity