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User studies for increased user experience and usability

Understanding users and their needs is essential for achieving success. Through qualitative and quantitative methods such as user tests, heuristic evaluations, focus groups and questionnaires we offer you knowledge about usability and user experience. This is a necessity today for creating competitive products and services.

User research

In today’s world, an attractive product with the right technical specifications is no guarantee of success. With the user in mind, we provide valuable input for our customers so they can develop functional, user-friendly products and systems that meet the users’ expectations. We assist you in discovering user needs and in selecting and carrying out the appropriate method, as well as analyzing the result.

Based on the customers’ specific needs, we can take responsibility and guide you in all development phases, from early concept to product on the market. In the early stages, we define user requirements, users' expectations and current behaviors by, for example, conducting field studies, interviews or focus groups. Later in the development process, we use specific methods according to standards, such as user tests and heuristic evaluations, to measure the usability of a product or concept as well as the user experience.

Customized user tests

We let users go through scenarios in our lab, which is designed specifically for user testing and equipped with the latest technology. The results are analyzed and usability issues are identified. Based on the results, we deliver recommendations on how the product can be improved, which is a valuable input to decision making and in further development.

Your development team can participate and observe the user studies to increase the understanding and knowledge about your users. High quality video recordings of the user tests can be performed and then clipped together into clear summaries, which are useful in further development as well as in communication and presentations. We are experienced usability researchers and see it as an important part of our mission to further develop methods for best application. We support your development team to always focus on the user in each step of the process, and by that creating competitive solutions.

Lina Orrell

Contact person

Lina Orrell

Senior Usability Researcher

Read more about Lina

Contact Lina
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