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Perception, tribology and psychophysics

Deliver desirable perception experiences to end users through increased understanding of how material properties and process parameters affect how they feel.

Purchasing decisions are heavily influenced by the multisensory experience associated with that product. How something looks, smells, tastes, sounds, and feels are important facets of delivering a pleasant experience. Visual cues are highly relevant for brand recognition, and haptic perception is of ever rising interest for the same reason. Understanding how physical properties affect human perception assists in the development of tools to create the experience you want for your customers.

Significant perceptual change with small adjustments

Small changes in the chemical composition or texture of a product can lead to significant differences in people’s perceptual experiences. For tactile perception, this matters for all products that come into contact with the human skin or hand, for example cosmetics, clothes, tissue paper, car-interior surfaces, furniture coatings, glass coatings, or packaging. If you wish to make changes to a product, our expertise can help assess how to make those changes, and how these changes will affect the tactile properties. We can also work with you to improve the tactile qualities of a product and can guide the development process with the eventual perceptual experience in mind.

Our approach to the development of perceptual response

At RISE, we have expertise in physical characterisation, statistics, measuring skin properties, quantifying human perception, and experimental design. Our interdisciplinary approach combines techniques from chemistry, materials science and tribology to characterise relevant physicochemical parameters of products with psychophysical and psychological methods to quantify human perceptual experiences of those products.

We can give you tools to predict perceptual responses using laboratory characterisation, as well as provide knowledge about how to control and modify the properties of your product in order to give your customers a desirable perceptual experience.



Can we make glass more tactile?

How small are the differences that the human finger can feel? Is it possible to alter the surface chemistry of glass to provide a more pleasurable sensation, for example when using your mobile telephone? The answer is yes, and the…

The art of delivering the right tactile sensation in a dashboard

Whether or not a product provides the right tactile sensation makes a big difference to our decision to buy. When designing and developing products, it is therefore valuable to know which properties can be altered and how to do so…

New method to measure our sense of touch

Knowledge of how the sense of touch is affected by aging is not yet fully understood. Researchers from RISE and L’Oréal have developed a new method to quantify tactile acuity using active touch, namely by measuring their ability t…

Where in your skin do the substances in your skin cream end up?

When you apply a cream or ointment to your skin, how far does it penetrate and where does it end up? A new method for studying how foreign substances are absorbed through the skin may be crucial to the design of both new cosmetics…

Project results POPFREE Ski Goes Global

The POPFREE Ski Goes Global project aimed to pave the way for reduced use of PFAS in ski resorts in skiing, at the international competition level.

Is it possible to control how a moisturizer should feel on your skin?

How does your moisturizer feel when you apply it to your skin? Does it feel thick or thin, does it absorb quickly or does it stay on your skin? How your moisturizer feels is an intrinsic property the formulation, a careful selecti…

What does POPFREE do?

POPFREE aims to, with product development and communication, contribute to the transition into a world free from non-essential use of PFAS.

Manufacturing of nanocellulose

Nanocellulose is a material derived from wood fibres. It is exceptionally strrong on a par with Kevlar. However, in contrast to fossil-based material, nanocellulose is completely renewable. Previously, the production was too energ…