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Penny Bergman


Tel +46 10 516 57 40


Location Göteborg

Unit Perception och design (101507)

Penny Bergman, Ph.D., is director for the unit of Perception and Design. The unit focuses on perception measures for all different senses, how something smell, taste or feels like. And how are the perception affected by a change to a product? Further the unit works with consumer behavior, how will a consumer understand a situation and what choices will they make?