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Future adaptive design for a circular economy

Future adaptive design can reduce business risks in circular business models through a product design both to fit in circular flows and for extended life, through robustness, flexibility, and upgradeability with new aesthetics, functionality, energy-efficient technology and more. Future adaptive products are best suited for use in product-service systems (PSS) where existing products provide platforms for continuous service innovation.

Extending product life

Extending the life of products give the potential for significant climate and environmental benefits and is necessary to achieve a sustainable future within the planet's borders. At the same time, the very large financial values ​​that are embedded in many types of products when new are wasted in the event of an early product death. Thousands of kronor for a functioning product decreases to a few kronor after material recycling.

We, therefore, know that it can be both commercially profitable and environmentally sustainable to maintain, reuse, repair and renovate products, but today it is only a vanishingly small part of the manufacturing industry's turnover. Instead, other actors are trying to capture these economic values, but often with difficulties in buying the right materials, spare parts or gaining access to knowledge to renovate products that are primarily adapted for cost-effective production.

FAD logic
Photo: Thomas Nyström
Future adaptable products make it possible to use products and components in multiple uses cycles, in a Circular business model (CBM) and thus increase chances for profitability, and benefit from technological innovation by upgrading components that can improve the environmental performance.


Are you interested in how your products could fit into a circular business model?

Maybe you can even get better profitability if you kept product ownership and sold function to your customers instead? Or if you bought back an already used product, upgraded and sold the product again?

We help you analyse if any of your existing products would fit into a circular business model! Or by developing knowledge about how you can design new, better-adapted products.

For those companies that find their formula for circular business models with future adaptive products, new types of revenue, lower costs, new customer segments, the potential for a great climate and environmental benefits await, and intangible values ​​that can build a more responsible and innovative brand.

With the developed framework and working methodology for circular business modelling and adaptive design, we break down the complexity and contribute structure and method support for your design and development process. Together and with different approaches and skills we learn more

Our way of working

In our area of ​​expertise for future adaptive design, we work cross-functionally and from a systems perspective in close collaboration with the industry to identify both obstacles and opportunities and find profitable ways of transitioning to a circular economy. We strive to use the knowledge we gain in joint research studies in practice and have the potential for the environment and climate benefit beyond incremental improvements. Our ambition is, together with industry and society, to build knowledge that is necessary to be able to take bigger steps to meet long-term goals, for example. zero-emission 2045 and a circular economy.

Thomas Nyström

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Thomas Nyström


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