Innovation and process leader at Societal transformation. Melinda's special area is systemdesign and norm criticism, preferably in combination. She is basically an Innovation- and Design Engineer and has in recent years worked with innovations, entrepreneurship and norm-creative innovation. Previously, she has had roles as CEO of Drivhuset Sverige, Manager of Enterprise and Entrepreneurship at Region Värmland, where she in broad support developed regional strategies. She has also run her own business successfully as a consultant in norm-creative innovation.