Ann Lorentzon works as a project manager in circular packaging and product safety. She has over 30 years of experience in evaluating and developing packaging from a holistic perspective, with a focus on sustainability, logistics, and user aspects throughout the entire value chain. A central part of her current work concerns the EU’s new Packaging and Packaging Waste Regulation (PPWR) and how its requirements can be translated into practical solutions for companies.
Ann leads the industry group Normpack (www.normpack.se), a business network working to promote safe materials in contact with food. She also manages packaging-related projects focusing on recycling, environmental legislation, material development, and the prevention of food waste. Ann is frequently engaged as a speaker and trainer and is highly experienced in explaining complex legislation and technical issues in a clear and practical way.