Ann Lorentzon

Projektledare

Email

ann.lorentzon@ri.se

Location

Göteborg

Ann Lorentzon works as a project manager in circular packaging and product safety. She has over 30 years of experience in evaluating and developing packaging from a holistic perspective, with a focus on sustainability, logistics, and user aspects throughout the entire value chain. A central part of her current work concerns the EU’s new Packaging and Packaging Waste Regulation (PPWR) and how its requirements can be translated into practical solutions for companies.
Ann leads the industry group Normpack (www.normpack.se), a business network working to promote safe materials in contact with food. She also manages packaging-related projects focusing on recycling, environmental legislation, material development, and the prevention of food waste. Ann is frequently engaged as a speaker and trainer and is highly experienced in explaining complex legislation and technical issues in a clear and practical way.

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Flourishing Lives for All

FL4ALL’s goal is to support all those who want to deliver positive impact on the scale and speed needed for a future where everyone lives flourishing lives on a flourishing planet. While incremental improvements in old systems can…

MicroOrc

The EU project MICROORC aims to develop sustainable technologies and materials to extend the shelf life of perishable foods, reduce food waste, and enhance food safety. The project also works on adapting regulations to keep pace w…

How to prepare your business for PPWR

Do you manufacture packaging or use packaging for your products? If so, you are affected by the EU PPWR regulation. Packaging researcher Ann Lorentzon explains what applies and offers tips on how to turn strict regulations into ne…

Time for a paradigm shift in the packaging industry

Our society today does not function without packaging. Goods are ordered and delivered from one side of the globe to the other. Produced at one time to be consumed at another. Packaging plays a crucial part in sustainability, by b…

Four mistakes brand owners often make with bio-based packaging barriers

Are bio-based packaging barriers always better for the environment? The question is not entirely straightforward. Here are four pitfalls that sustainability-conscious brand owners need to look out for.

Circularity requires that everyone in the circle invests

The amount of packaging in society is constantly increasing, creating large, short-lived material flows that need to be circulated. The EU wants 70% of all packaging turned into new products by 2030. When it comes to plastic, 16 p…

PPWR – We Help You Tick the Boxes

PPWR (Packaging and Packaging Waste Regulation (EU) 2025/40) introduces extensive new requirements – both for design and for material selection – for almost all types of packaging. Depending on your needs, RISE offers a range of s…

PPWR-assessment of packaging

The EU’s new Packaging and Packaging Waste Regulation (PPWR) sets high requirements for how packaging must be designed, tested, and documented. At RISE, you gain access to one of Sweden’s most comprehensive laboratory networks to …

Material recycling of packaging

Almost all products are packaged, creating significant material volumes that circulate relatively quickly. In the transition to a circular society, packaging has become a subject to new requirements, most notably the new packaging…

Policy Lab Material transition

New laws and requirements are being implemented to reduce resource consumption and create circular material flows. RISE Policy Lab offers a methodology for developing and implementing innovative and effective rules in co-creation …

choose your food packaging wisely

Many demands are placed on food packaging. First and foremost, it must protect and preserve the food. The packaging must also work efficiently in process and distribution. Environment and economy are other parameters that are impo…

Rethinking the packaging system

Designing future-proof packaging means balancing multiple goals: reducing climate impact, increasing circularity, and maintaining product quality and safety. Circularity is important, but it doesn’t automatically mean sustainabili…

Food waste

RISE offers broad expertise and customised solutions to increase resource efficiency and reduce food waste.

Normpack - safe Food Contact Materials

Normpack works for safer materials in contact with food, from the packaging in the store to the equipment of the food manufacturer and the cutting board in your home. Normpack's members are spread out through the whole value chain…