Meet RISE at the Circular Lab during Elmia Subcontractor
As the linear model is phased out, circular flows are becoming the new source of competitive advantage. Meet RISE at the Circular Lab during Elmia Subcontractor, 11–13 November 2025, and explore how circular solutions can turn sustainability challenges into opportunities for innovation and growth.
What is the Circular Lab?
The Circular Lab at Elmia’s new SMART Arena is your go-to advisory space for turning circularity into competitive advantage. Staffed by RISE experts and co-hosted by CradleNet, a network supporting businesses in the circular transition, the lab is designed for decision-makers ready to act.
Here you can:
- Get practical, hands-on advice on circular solutions and strategies
- Connect with leading players in materials, technology, and sustainability
- Identify new business opportunities across the production value chain
Meet the experts
Speak directly with our specialists: Mattias Andersson, Anton Bjurenstedt, Conny Gustavsson, Heidi Hautajärvi Stenmark, Hampus Johansson, Hanna Lindén, Mahsa Saeidpour, and Mats Sjöstedt.
Expertise includes:
- Recycling and reuse of polymers, including plastic packaging
- Technical thermoplastics and integrating recycled materials into production
- Component manufacturing and molding, focusing on how circular materials affect properties and processes
- Circular economy, business models, and ecodesign strategies
- Sustainability, resilience, and circularity across value chains
- Compliance and guidance on ESPR, EPDs, and related regulations
Stop by the Circular Lab and get advice you can apply immediately – straight from the experts, on the exhibition floor.
Mattias Andersson
“Are you considering using recycled plastics or want to ensure your product is recyclable? Stop by and discuss all aspects of plastic recycling with our experts.”
Anton Bjurenstedt
“I can support you with questions related to aluminium casting, focusing on how recycled materials affect properties and processes. The goal is to enable circular and resource-efficient material flows.”
Conny Gustavsson
“I want to meet those considering how circular materials can benefit the climate while also driving more and better business opportunities.”
Mahsa Saeidpour
“With me, you can get advice on how new material flows and technologies can reduce waste and increase circularity in production.”
Heidi Hautajärvi Stenmark
“With me, you can discuss the circular economy and sustainability at large, what’s happening at the EU level, and how it will impact Swedish companies.”
Hampus Johansson
“With me, you can discuss solutions for a sustainable Swedish plastics industry.”
Hanna Lindén
“Want to explore opportunities in reuse and remanufacturing? Or learn more about ecodesign and digital product passports? Make sure to meet me at Elmia.”
Mats Sjöstedt
“I can help you find the right expert at RISE to understand how to increase the use of recycled materials while creating unique competitive advantages.”