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TRIBE 2020

The TRIBE project aspires to achieve positive behavioral change in terms of energy efficiency habits in public spaces. Its main approach is through a mobile game linked to real-time data from five pilot buildings with potentially 12,000 visitors. The game employs an interdisciplinary approach of game design, behavioral theory and energy simulation.


The project is based on a series of components such as energy monitoring, simulation, social studies, game design and integration of all components in a mobile game.

Through cluster analysis of users, three clusters were identified for each of the project's 5 virtualized pilot buildings. These can be used for games to characterize the effectiveness of agent-based behavior in relation to heating, cooling, lighting and the use of electrical appliances. Empirically observed and energy related behavioral patterns range from the least effective to the medium effective and the most effective, as indicated by mean values ​​for different activities (1 = least effective, 5 = most effective).

Although games and digital games can be described as simulations, there are fundamental differences in the general approach of implementing visual games, physics simulations and technical simulations. Within games it is a requirement that feedback takes place in real time with low, perceived latency. Technical simulations, such as energy simulation in building planning, require a level of detail that today is not possible in real time. The TRIBE project advocates an approach inspired by the gaming industry where energy simulation can be segmented in pre-calculated and real-time simulation. This is like how a game "prizes" graphics and "bakes" lighting to limit real-time simulation.

The mobile game has been installed by more than 18,000 users and has received an average rating. The exact effect of increased energy efficiency could not be determined within the project's limitations, but the tools and methods in the project have proved to be reusable and relevant.


Project name

TRIBE 2020



RISE role in project

Teknisk utveckling, spelteori och speldesign

Project start


3 år


CIRCE Foundation, Acciona Infraestructuras, Sociedad Municipal Zaragoza Vivienda S.L.U., University of Graz, Deloitte Développement Durable, Özyeğin University


Horizon 2020

Project website


Project members

Peter Ljungstrand

Contact person

Peter Ljungstrand

Forsknings-och affärsutvecklare

Read more about Peter

Contact Peter
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