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Svenska Mässan Gothia Towers

REDIG system demonstration: open logistics system in GBG Event area

The project aims to develop and demonstrate a fossil-free, efficient logistics solution as well as the ecosystem (collaboration, regulations, infrastructure) required to success in the transition to fossil-free and sustainable transport. The hypothesis is to be able to reduce the number of deliveries by 30% to recipients during the Pilot.

The overall goal of the project is to create conditions for stakeholders within the event area to transition towards fossil-free and sustainable transportation, and  reduce traffic flows. This will contribute to a more attractive city center, while also contributing to reduction of congestion, noise, accident risks, local environmental impact, and climate effects. The approach involves establishing a new type of collaboration for shared distribution, enabling change and promoting the initiative’s resilience over time. The collaboration model aims to be commercially sustainable and provide a scalable logistics system for efficient resource utilization, ultimately leading to reduced traffic and societal costs. The beneficiaries of this system include different kind of stakeholders: recipients, transporters and the city. Additionally, the model has the potential to be applied in other locations in Gothenburg, as well as in other cities in Sweden and Europe.

The project’s specific objectives are as follows:

  • Define functional, technical, and business requirements for the ecosystem necessary for an open logistics solution. Establish a baseline (receiver logs and traffic flow) for solution development and evaluation.
  • Create and develop a horizontal and collaborative  business model that is scalable and has the potential to continue beyond the project’s completion for stakeholders in the Event Area.
  • Conduct a physical pilot demonstrating an open logistics solution for consolidating uncoordinated, fragmented shipments, including event-related goods transport. The goal is to contribute to fossil-free practices and reduce transportation in the Event Area. One hypothesis is that the developed open logistics solution will lead to a decrease in the number of deliveries to recipients participating in the pilot. Another hypothesis is that freight traffic to their destinations can be reduced by 30% based on preliminary studies. The Pilot with starts with significant Volumes: For instance, volumes from Svenska Mässan (Swedish Exhibition & Congress Centre) contribute approximately 50-80 cubic meters on weekdays throughout the year. Additionally, for event-related goods, there are volumes of 800-1000 cubic meters per day for about 40-50 days annually. The storage needs include 100-200 pallets for short-term storage and 3-400 pallets for seasonal storage. Furthermore, substantial volumes are expected from other stakeholders, primarily Liseberg initially.
  • Create an Information View for Recipients of goods coordinated within the pilot. This will be achieved through the enhancement of the existing data platform (Deplied). Data transfer will occur from logistics operators’ business systems.
  • Visualize the Open Logistics Solution. Utilize a digital twin to visualize the open logistics solution. This will facilitate dialogue with relevant stakeholders and allow the project to simulate flows and calculate the impact of different approaches within the solution concerning the Event Area’s infrastructure and nearby traffic routes. This includes investigating how improved data and better understanding of freight transport can serve as a foundation for development work.
  • Conduct an Assessment of Policies and Regulations. Perform an analysis of how various policies, guidelines, and regulations (such as freight plans, environmental plans, and procurement policies) can act as enablers and driving forces for changes in the transportation system, specifically within this specific area.
  • Exploring the Role of Vehicles in Logistics Flow. Investigate the role of vehicles as information carriers within the logistics flow. Consider functionalities (e.g., driver assistance) and information that can optimize overall traffic flow, including real-time vehicle progress. These questions are crucial for the development of more efficient transport solutions and future autonomous transportation.

REDIG Pre-study rapport 2023


Project name

REDIG system demonstration




Västra Götaland Region

RISE role in project

Coordinator, participants, work package leaders, experts

Project start


3 år

Total budget

12 026 550


CLOSER, AstaZero AB, Chalmers Tekniska Högskola AB, Göteborgs stad Miljöförvaltningen, Göteborgs stad Stadsbyggnadsförvaltningen, GLC, Liseberg AB, Link40, Svenska Mässan Gothia Towers AB, Twentyfourseven Logistics AB, Got Event AB, Schenker AB, Volvo Technology AB




Project members

Supports the UN sustainability goals

9. Industry, innovation and infrastructure
11. Sustainable cities and communities
Anna Eriksson

Contact person

Anna Eriksson

+46 10 228 40 68

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Sara Ranäng

Contact person

Sara Ranäng


+46 10 228 45 89

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