Skip to main content
RISE logo
Cellulose building block in nature

Global Outlook A Cellulose-Based Society

A Cellulose-Based Society is a survey of attitudes towards materials that we all use in everyday life and described the trends and driving forces shaping the way towards a more sustainable future. It is the third Global Outlook in a series of forward-looking reports within the bioeconomy field.

CBS report cover

Cellulose is nature's most common building block. In a bio-based and circular economy, materials from the forest are one of the keys to a more sustainable future. The starting point of our analysis is the long-term relationship of mankind with the forest, a complex, challenging, intriguing story which is still under development.

The report “A Cellulose-Based Society”, focuses on the conditions for a vital social transformation – from a fossil-based and linear society where products are produced, used and then thrown away, to a biobased and circular society where “waste” as we think of it today will not exist and where all material will find a new use once it has served its initial purpose.

A Cellulose-Based Society highlights the conditions for any such transformation through the results of a comprehensive international survey, trends affecting development in key areas, and future scenarios that describe various outcomes based on an analysis of crucial uncertainties. The report has been produced by a project team from RISE in cooperation with Kairos Future.

The report touches on the understanding that we live in a world where the ability to demonstrate ideas and concepts in reality is the route to sustainable social transformation.

“The consumer survey and trends show overall that the really successful brands and organisations will be those with the ability to actually demonstrate ground-breaking ideas and concepts in reality for consumers. The attitude to what is possible and desirable will then change. We call this the Demonstration Economy and understanding this is the key to social transformation,” says Marco Lucisano, RISE.

International Consumer Survey


Project name

A Cellulose-Based Society



RISE role in project

Financed and conducted by RISE

Project start


18 months

Supports the UN sustainability goals

9. Industry, innovation and infrastructure
13. Climate action
Marco Lucisano

Contact person

Marco Lucisano

Divisionschef Samhällsbyggnad

Read more about Marco

Contact Marco
CAPTCHA This question is for testing whether or not you are a human visitor and to prevent automated spam submissions.

* Mandatory By submitting the form, RISE will process your personal data.