Consumer research

The understanding of the consumers' thoughts, reasoning and perception of a product can be used in different steps in the product development of different products. This can be used to assess key parameters in the product for taste, mouthfeel, health aspects or origin of the product. This can be used early in the product development to target the important flavors, competitors, new variants of products, or in the end to determine whether your product is preferred over the competitors or if some characteristics should be changed.

To find the right taste, flavour, texture and appearance in your product it is crucial to understand what the consumer expects and wish of the product. To target the consumers' wishes and experience early in the product development the process will be more efficient. 

RISE has many years of experience in different kinds of quantitative and qualitative consumer methods adapted for different parts of the product development process. The consumer tests can also be combined with sensory analyses or instrumental measures. 

We have many years of experience working with food products, pharmaceuticals, and other non-food products such as and hygiene products and packaging material. The methods we use are applicable also on other kinds of products.

We offer:

• A large consumer data base with a demographic spread. 
• Food approved preparation area. 
• Sensory booths for controlled testing as well as larger facilities for en masse testing.
• Online based software for gathering of data in laboratory settings, home-use tests or special locations such as supermarkets etc.
• Online questionnaires that help understand who the consumers are and their opinions.
• Qualitative techniques to get indepth information from consumers around topics of interest.
• Staff with long experience in both experimental settings as well as focus group leaders.
• Eyetracking to determine gazing and physical behaviour
• Evaluation of results with suitable statistical analyses.